Monarch Collaborative | Kayla Teves

Visual Identity Audit

Wondering how well your existing branding efforts are working for you, or where to start? Receive a custom downloadable report that describes the strengths and weaknesses of your current brand strategy, and guides you toward more of a powerful brand.

The audit starts with a questionnaire to list all current websites and social media accounts, as well as strengths and struggles. Then I review all of the accounts listed and their website etc, and compile notes on the following subjects/questions. The final deliverable is a customized PDF with screen shots of insights, posts, etc etc. with clear ratings and suggestions.

First Impressions

  • Overall visual consistency
  • Do I immediately get a sense of who you are, what you do, and who you do it for?
  • Personal appearances
    • Are you in your last 9 posts
    • Are you in your reels, reel covers, or stories?
    • Engagement comparison across personal posts and other posts

Brand Voice

  • Review of bios as well as 9-12 recent posts/reels: overview of visuals and overall brand messaging
  • Website: overall tone, authenticity, cohesiveness, and that the content is targeted to their ideal client
  • Overall cohesiveness across all accounts

Ideal Audience

  • Cohesiveness between audience and appearance
  • Is the messaging aligned with the ideal client
  • Does engagement come from ideal clients

Immediate Action Steps

  • 3 things to do right away
  • Tailored CTAs

Long Term Action Steps

  • Overall action steps to take
  • Tailored CTAs

Here's What My Clients Have to Say


How does this all work, exactly?

Brand Identity Creation

This is a loaded question but the answer is simple- it depends. Brand development starts with the initial creation which is priced at $3,497. From there, print and digital collateral prices range depending on the needs of each business. I tell prospective clients to anticipate investing $5-7,000 for their initial brand development, and at least $1,000 and change monthly as the brand grows.

The process takes about 4-6 weeks when all the stars align. The final timeline of any design project is dependent on communication time, gathering the necessary materials, and the revision period

Maintenance packages are limited to existing clients only- design continuity is more easily achieved when there is only one designer or team on the project at a time. Each package is customized to the needs of the given brand; some brands need heavy social media content throughout the month where other brands have ongoing projects that only include single items per month. Wherever you’re at, a package will be designed for you and can always grow as you grow!

I really value my clients and the time and investment it takes to develop a strong brand and keep it going over time. For that reason, I reserve my time and energy for clients who have done the initial brand development process with me. If you’re ever in the market for a rebrand, feel free to reach out!

That’s not really how it works and yes you do. I am in the business of brand development, and that is much much more than a single logo. The logo is the thing that happens once you nail down all of the important pieces, and I can’t design anything without that foundation.

Yes, of course! However- this requires readiness, a strict timeline, and strong communication. If you can’t commit to this, we are better off booking one service at a time!

Yes, payment plans can be set up with advanced notice. Unless otherwise specified, all package fees are due at the time of booking.