Monarch Collaborative | Kayla Teves

Visual Identity Creation
Starting at $3497

Every powerful brand needs a strong identity to make its mark on the world. The Visual Identity Creation package includes a high end logo, brand colors and fonts, mood images, and more. This package will serve as the foundation for all of your future brand projects and designs. 

Here's what your brand creation will include...

Visual Identity Audit

A staple on all of our design projects and shoots. We will examine your existing brand efforts to determine what stays, what goes, and what needs to be tweaked just a little moving forward. This is a key element in deciding where to place our time and energy on both overall brand strategy and visual identity creation.

Brand Strategy + Design Call

On this call, we will get super clear on your brand strategy. We will identify your ideal client and target market, discuss your brand pillars, and create a plan of attack for an amazing brand identity. We want the design to be the worker bee of your business, so we have to make sure it’s informed and powerful! We will also work together to create mood boards of visual design styles as an inspiration for your brand identity creation.

Design Process

After our call, we pull together all of the information, do some market research, and pump out some custom designs. Within 2 weeks, you will receive 2-3 identity concepts to choose from, each showing a logo design paired strategically with colors and fonts. After reviewing the concepts, you will choose 1 that lights you up, with up to 3 revisions to make it as close to perfect as we can get.

Identity Package

While each brand is different and will have different visual needs, most packages include: a main logo, alternate logo, submark, and custom pattern design. This will be perfectly paired with a custom color scheme and a curated font collection.

Brand Guidelines Packet

Your completed identity package will be delivered via Google Drive and will be accompanied by a Brand Guidelines Packet! This packet will be your best friend moving forward- showcasing all of your brand assets, laying out best practices, explaining file types, and serving as a great document to share with others on your team to make sure things stay branded AF.

Side effects include:

  • Feeling confident AF about sharing your business with anyone and everyone
  • Creating a cohesive look that attracts your ideal clients
  • Showing up like the badass business owner you are


How does this all work, exactly?

This is a loaded question but the answer is simple- it depends. Brand development starts with the initial creation which is priced at $3,497. From there, print and digital collateral prices range depending on the needs of each business. I tell prospective clients to anticipate investing $5-7,000 for their initial brand development, and at least $1,000 and change monthly as the brand grows.

The audit starts with a questionnaire to list all your current websites and social media accounts, as well as strengths and struggles. Once I have all your information, I review the accounts listed and your website. Following my exclusive audit guide I create a customized PDF with insights and suggestions to improve your visual identity. Ready to dive in? Book your audit now.

The process takes about 4-6 weeks when all the stars align. The final timeline of any design project is dependent on communication time, gathering the necessary materials, and the revision period

Maintenance packages are limited to existing clients only- design continuity is more easily achieved when there is only one designer or team on the project at a time. Each package is customized to the needs of the given brand; some brands need heavy social media content throughout the month where other brands have ongoing projects that only include single items per month. Wherever you’re at, a package will be designed for you and can always grow as you grow!

I really value my clients and the time and investment it takes to develop a strong brand and keep it going over time. For that reason, I reserve my time and energy for clients who have done the initial brand development process with me. If you’re ever in the market for a rebrand, feel free to reach out!

That’s not really how it works and yes you do. I am in the business of brand development, and that is much much more than a single logo. The logo is the thing that happens once you nail down all of the important pieces, and I can’t design anything without that foundation.

Yes, of course! However- this requires readiness, a strict timeline, and strong communication. If you can’t commit to this, we are better off booking one service at a time!

Yes, payment plans can be set up with advanced notice. Unless otherwise specified, all package fees are due at the time of booking.

Get started today in order to create the brand and cohesive visual identity you've been dreaming of.